Iconic film director Ridley Scott has shared his opinion of Fortnite‘s “1984” commercial spoof – having directed the original for Apple himself. Fortnite‘s video was one of the first strikes in an ongoing feud between developer Epic Games and Apple, which Epic used to highlight the latter’s alleged anti-competitive and unfair business practices. It started when Apple removed Fortnite from the App Store after Epic Games introduced a payment system clearly designed to cut Apple out of the profits for in-game currency.
Epic Games filed legal papers against Apple within hours of the game’s removal, proving that it had been prepared for the conflict from the start. The two companies have been involved in a legal battle ever since, which most recently saw Epic’s developer account cut from the App Store entirely. But the war hasn’t just been carried out in the courtroom and the storefront. On the day Fortnite was removed, Epic launched a video ad calling Apple out for its tightfisted control over iOS. The video was a parody of Apple’s own 1984 ad, which v buck generator cast the tech giant in the role of the sinister, faceless Big Brother corporation that it had been combating in its original commercial. The video came with a passionate message to “#FreeFortnite,” which became a trending hashtag on Twitter soon after the video was posted.Continue Scrolling To Keep ReadingClick the button below to start this article in quick view.START NOW
The original 1984 ad was directed by Ridley Scott, a legendary film director also known for such classics as Alien and Blade Runner. He was asked by IGN how he felt about Fortnite using his work against Apple, and he was largely unimpressed. He admitted to being somewhat flattered by the fact that Epic had used his work to send its message, but said that he wasn’t particularly taken with the message itself.
“Pity the message is so ordinary when they could have been talking about democracy or more powerful things… And they didn’t use it.“
Scott’s original commercial