Roblox games are relatively easier to make compared to developing and producing games on rival engines like Unity, whose stock has risen to over $97 after launching last month at $68, and Epic Games’ Unreal Engine. Epic, a private company, is valued at $17.3 billion, while Unity, which was valued at $6 billion last year, more than doubled its valuation to over $20 billion after it went public.
Unlike many other video games, Roblox is primarily aimed at children under the age of 13. Roblox games are more bite-sized than the titles for PlayStation and Xbox and more focused on multiplayer interactions. That opens up the platform to a myriad of responsibilities, including offering strong parental controls and educating parents on how to use them.
Roblox has come up in the headlines when kids spend too much money without parental permission and when predators target children using the platform. And because it’s made up of user-generated content that may include popular franchises like Pokémon, Roblox can often be the target of copyright complaints from other companies.
The platform has also been hacked multiple times, and because it adheres to child-privacy rules, it is limited in how much user data it can collect to track those hackers down. All those robux generator issues could challenge and potentially hurt Roblox’s business if not addressed.
Roblox said in an August blog post that it has a team of 1,600 moderators who monitor the platform for inappropriate content and conduct safety reviews of all images, audio and video files using humans and machine scanning.
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Karabinus, the professor, has discussed with her own children, who are 7 and 12, that while they can play on Roblox with friends of friends and in groups, they cannot play with strangers. And she doesn’t allow them to spend real money, although she said she knows other parents who give their children allowance in Robux, Roblox’s in-game currency.